How Netflix Saves $1 Billion With Data Automation - And How Your Business Can Too.
Millions of people stream movies at the same time, across different countries, devices, and networks. It would be impossible to manage that manually, so Netflix relies heavily on automated data workflows. Netflix has boosted engagement, reduced customer churn, and saved over $1 billion annually from personalized recommendations alone while helping the platform consistently invest in content that performs well, all with the help of Data Automation. Every recommendation, trending show, “Because you watched…” playlist - all automated. No human is sitting there updating dashboards, yet the experience feels personal, effortless, intelligent.


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