Imagine you’re travelling and your American Express card alerts you about a suspicious transaction even
before you check your phone. Or you redeem points, and the system knows your preferences,
spending habits, and history across all touch points. Smooth, simple, seamless.
Years ago, American Express struggled with a hidden problem: data wasn’t unified, definitions weren’t
consistent, and customer information was scattered across multiple systems. Fraud detection
slowed, customer experiences felt fragmented, and teams reported conflicting numbers. The
culprit wasn’t technology; it was weak Data Governance. Once AmEx addressed it, the
transformation was massive. GVOC helps organisations achieve the same clarity through strong
governance frameworks.
As American Express expanded globally, data came from:
1. Mobile apps and merchant systems
2. Loyalty programs and customer service channels
3. International payment networks and fraud tools
Each system defined and stored data differently, creating:
1. Multiple profiles for a single customer
2. Inconsistent fraud alerts
3. Conflicting definitions across departments (“transaction type,” for example)
4. Mismatched reports and slow decision-making
The issue wasn’t volume, it was lack of structured Governance over definitions, sharing, and
trust.
How American Express Fixed the Chaos
AmEx implemented a strong Data Governance framework:
1.Unified global definitions for key metrics
2.Central source of truth for all departments
3.Standard rules for data quality
The impact was immediate:
1.Faster, more accurate fraud detection
2.360° customer view for service teams
3.Improved reporting worldwide
4.Leadership trusted numbers for major decisions
5.Consistent, seamless customer experience
Governance didn’t just fix data; it strengthened the business.
GVOC’s Approach to Clarity
GVOC helps businesses of any size build modern Data Governance frameworks that:
1.Standardize definitions
2.Create a single, reliable source of truth
3.Remove duplicates and inconsistencies
4.Improve reporting and forecasting
5.Strengthen customer insights and trust in data
Even medium-sized businesses gain massive efficiency when their data is structured, clean, and
dependable.
Good governance builds confidence inside and outside the company.
Ready to Bring Clarity and Trust into Your Data?
If your reports don’t match or your data feels scattered, the problem isn’t your tools, it’s the
structure behind them.
Book your free consultation with GVOC today to build clear, consistent, trustworthy data just like global leaders do.
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