About

Service

Optimize Your Marketing Spend with Data-Driven Digital Mixed Modelling

Leverage Digital Mixed Modelling to gain actionable insights and optimize marketing effectiveness.

expertise

20+

Expert Team Members

efficiency

250%

Average ROI Achieved

effectiveness

800+

Successful Campaigns

Content

Data Automations

Eliminate manual, time-consuming tasks and streamline your business operations with smart data automation. We help SMEs automate the flow of data across systems collecting, cleaning, syncing, and reporting so your team can focus on strategic decisions, not spreadsheets.

Maximizing Marketing Impact with Digital Mixed Modelling

In today's complex marketing landscape, it’s essential to understand how your digital and traditional channels interact to drive conversions and sales. Our Digital Mixed Modelling services combine data from multiple sources, including online ads, offline media, and customer behavior, to provide a 360-degree view of your marketing effectiveness. By blending econometric models with machine learning, we can accurately attribute the impact of each channel and optimize your marketing investments.

  • Full-funnel marketing analysis
  • Cross-channel performance attribution
  • Predictive models for optimal media mix
  • Data from all touchpoints, including offline media

Our Approach: Data-Driven and Tailored to Your Business

We work closely with your team to identify key performance indicators (KPIs) and critical business goals. By integrating first-party data, market trends, and competitive benchmarks, our Digital Mixed Modelling approach helps you make informed decisions about where to allocate your marketing budget for maximum impact.

  • Initial consultation and data discovery
  • Integration of first-party and third-party data
  • Custom econometric and machine learning models
  • Ongoing optimization and performance reporting

Achieving Greater ROI with Smarter Marketing Spend

With Digital Mixed Modelling, we provide you with actionable insights that allow for precise marketing adjustments. Whether you're optimizing digital ads, TV, print, or social media, we help you ensure every dollar spent contributes to long-term growth. Our ongoing monitoring and optimization services ensure that your marketing efforts continue to drive results over time.

  • Increased return on marketing investment
  • Smarter budget allocation across channels
  • Improved cross-channel attribution accuracy
  • Sustained business growth through data-driven insights

The Team

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Behind

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The Agency

Ibtissam Belkoutbi

Research Writer/Business Journalist

Nafisat Jayeola

Lead Data Analyst

Osita Awagu

Managing Partner

Ava Robinson

Social Media Specialist

Lucas Martinez

Analytics Manager

Clients

Building Long-Lasting Partnerships

We believe in building relationships that last, supporting our clients every step of the way in their digital journey.

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Startups and Innovators

Focused on emerging businesses and entrepreneurs who are looking to establish a strong digital presence.

B2B and Professionals

Catering to B2B companies and professional service providers, such as law firms, consultancies, and IT services.

E-Commerce and Retail

Tailored for online stores and retail businesses seeking to expand their digital footprint.

Results

Client-Centric Approach in Action

See how our client-centric approach translates into customized strategies that drive real and measurable results.

I'm interested

Kickstart Your Growth

With Data Driven Strategies

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Affordable Excellence

Tailored Pricing for Every Step of Your Digital Business Journey

Starter Package

Basic Plan

Ideal for small businesses and startups, our Starter Plan offers essential digital marketing strategies.

$ 590
/month

Plan features:

Basic SEO

Social Media Management

Monthly Analytics

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Pros:

Cost-effective

Essential features

Ideal for small-scale projects

Growth Package

Professional Plan

Designed for growing businesses, the Growth Package accelerates your marketing efforts.

$ 1290
/month

Plan features:

Advanced SEO and PPC

Enhanced Social Media Strategy

Bi-weekly Analytics

Campaign Design Services

Priority Customer Support

Pros:

Comprehensive services

Higher performance potential

Dedicated support

Pros:

All-inclusive features

Tailored, high-impact strategies

Elite-level customer support

Get a quote

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The Form

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Latest

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Insightful Reads

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According to Spacelift, 96% of companies use the public cloud, showing just how essential cloud-based solutions have become for modern businesses source. One powerful example is the story of ECU Worldwide, a global logistics leader operating in 75+ countries. By centralizing their data and implementing advanced dashboards, they achieved up to 40% sales growth, 30% faster processing, 150% productivity boost, and 25% higher customer adoption. At GVOC, we help businesses mirror these same results, through growth intelligence powered by cloud engineering, analytics, automation, and strategic advisory.

Artificial Intelligence

From Costs to Savings: How AI Helped a Manufacturer Slash Expenses and Boost Efficiency

According to McKinsey, 64 % of manufacturers achieved real cost reductions through AI, especially in improving yield, energy usage, and throughput”. That’s not just theory, it’s reality. At GVOC, we’ve seen first-hand how businesses that embrace AI unlock massive efficiency gains and protect their bottom line. In this case study, we’ll share the story of a mid-sized manufacturing company, let’s call them MetalOrnts Ltd, that implemented AI-powered systems and achieved 28% cost savings in just 12 months.

Business Intelligence

Data Architecture vs Data Engineering: The Blueprint and Builders Behind Business Growth

Most businesses today are drowning in data, but starving for insight. A company has sales numbers, customer records, marketing stats, and inventory reports scattered everywhere. The leadership team is working hard, but the growth feels stuck. Why? Because the foundation of how their data is organized and managed is missing. That’s where data architecture and data engineering come in. They might sound technical (and a little intimidating), but in reality, they’re just the blueprint and the builders of your business data. Without them, your business intelligence efforts can’t deliver the clarity and growth you need. In this article, we’ll break down these two concepts in plain English, so you can finally understand how they impact your business and why every SME that wants to scale should care.

Case Studies & Strategies

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